Kraft Consulting LLC & Shelly Kraft
Company & Founder Overview
Executive Summary
Kraft Consulting LLC is a California based boutique advisory firm specializing in micro-cap, small-cap, and pre-IPO companies. Founded in 2019 by Wall Street veteran Shelly Kraft, the firm operates as a high-level strategic coordinator, connecting emerging public companies with a curated ecosystem of capital markets, compliance, investor relations, and financial service providers.
Shelly Kraft brings more than 40 years of experience in microcap finance, investment banking, media, and investor engagement. His career includes leadership roles in investment banking, founding Stock News Now (SNN Inc.), building the Planet MicroCap conference platform, and advising numerous small public companies on market visibility and capital strategy.
Kraft Consulting’s core value proposition is simple: deliver experienced capital markets guidance and orchestrate the right network of vetted professionals to help small public companies execute efficiently and strategically.
Kraft Consulting LLC
Background
- Founded: June 18, 2019
- Structure: California Limited Liability Company
- Location: Rancho Mirage, California
- Website: kraftconsultant.com
Kraft Consulting operates as a founder-led advisory firm focused on the structural and strategic challenges facing micro-cap and small-cap public companies.
The firm was created to address a persistent gap in the market: small public companies often lack coordinated access to capital markets expertise, compliance guidance, and investor-facing infrastructure. Rather than functioning as a single-service shop, Kraft Consulting acts as a centralized strategic quarterback, assembling and managing a vetted network of specialists.
Its guiding philosophy is direct and client-focused:
“What do you need? How can we help?”
Core Focus
Kraft Consulting primarily serves:
- Micro-cap public companies
- Small-cap public companies
- Pre-IPO issuers
- Companies preparing for uplisting or capital raises
The firm concentrates on capital markets readiness, investor positioning, compliance coordination, and strategic advisory.
Services & Network Ecosystem
Kraft Consulting does not operate as a traditional internal staffing firm. Instead, it leads a curated network of established industry providers across key functional areas:
Finance & Compliance
- Accounting & audit coordination
- SEC/EDGAR filing support
- Investment banking introductions
- Commercial and investment banking relationships
- Market makers (U.S. & Canada)
- Transfer agents
- Trading surveillance and market intelligence
Legal & Governance
- Securities counsel (transactional and litigation)
- Corporate governance advisory
- D&O and liability insurance coordination
Investor Relations & Market Visibility
- Investor relations firms
- IR website design and hosting
- Public relations and marketing campaigns
- Market research and analytics
- News dissemination platforms
- Creative and media strategy
Capital Access & Market Strategy
- Family offices and fund managers
- Broker-dealer introductions
- Roadshow coordination
- Active Trading Analytics project (“The Bracket”)
Corporate Support
- Executive and board recruitment
- Design and printing services
- Event and investor logistics coordination
Kraft Consulting’s differentiator is orchestration. Rather than leaving companies to independently source and manage vendors, the firm coordinates relationships in alignment with the issuer’s strategic objectives.
Notable Industry Relationships
Kraft Consulting operates within a deeply connected micro-cap ecosystem. Industry relationships include:
Glendale Securities, Inc.
A FINRA-registered broker-dealer specializing in OTC market making and micro-cap services. Glendale executives have referred issuers to Shelly Kraft, demonstrating cross-industry trust and collaboration.
OTC Markets (via SNN Inc.)
Through SNN Network, Shelly Kraft maintained Preferred Vendor relationships providing CEO interview visibility to OTCQX and OTCQB issuers.
Planet MicroCap Showcase - Las Vegas - Toronto
The investor conference platform founded by the Kraft family became one of North America’s largest independent micro-cap events before its acquisition in 2026.
Shelly Kraft
Professional Overview
Shelly Kraft is a 40+ year veteran of the micro-cap finance industry. His experience spans retail brokerage, OTC market making, investment banking, financial media, investor conferences, and advisory services.
He is widely recognized as a connector within the micro-cap capital markets community.
Career Milestones
Early Career
- Retail stockbroker and OTC market maker (1980s)
- President, Emanuel & Co. (1987–1995)
Specialized in funding micro-cap companies and investment banking transactions
Founder, SNN Inc. (1998–Present)
Founded Stock News Now (SNN Network), a multimedia financial news and publishing company focused on the micro-cap sector.
Key initiatives under SNN:
- MicroCap Review Magazine
- Planet MicroCap Podcast
- 5,000+ CEO interviews
- Investor education and market awareness programming
Planet MicroCap Showcase
Co-Founded the Planet MicroCap investor conferences (launched 2014), which grew into major industry gatherings in Las Vegas and Toronto.
In January 2026, the events platform was acquired by Planet MicroCap Holdings LLC (affiliated with MicroCapClub founder Ian Cassel). Shelly and his family supported the transition, with Robert Kraft continuing leadership of the events arm.
Founder & CEO, Kraft Consulting LLC (2019–Present)
Launched Kraft Consulting to formalize his advisory and ecosystem leadership for micro- and small-cap issuers.
Affiliations
- Member, International Stock Exchange Executives Emeriti (ISEEE)
- Frequent speaker at micro-cap conferences
- Contributor to Planet MicroCap Review
- 14,000+ LinkedIn followers
Positioning & Market Role
Shelly Kraft occupies a unique position in the micro-cap marketplace:
- Former investment banker
- Media founder
- Conference platform builder
- Long-time connector between issuers and investors
- Strategic advisor to emerging public companies
His reputation is built not on a single transaction or company, but on decades of continuous participation in the micro-cap ecosystem.
Conclusion
Kraft Consulting LLC is a specialized advisory firm focused on helping small public and pre-IPO companies navigate capital markets complexity. Through a curated ecosystem of finance, legal, IR, and capital markets professionals, the firm provides coordinated strategic support.
Shelly Kraft’s four decades of experience, combined with his extensive industry network, position him as a seasoned advisor within the micro-cap finance community.
The firm’s structure reflects its philosophy: provide experienced guidance, assemble the right expertise, and execute without unnecessary friction.
